Karim said the inspiration for YouTube came from the Super Bowl XXXVIII halftime show controversy when Janet Jackson’s breast was briefly exposed by Justin Timberlake during the halftime show. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. It also offers YouTube Premium, a paid subscription option for watching content without ads. You must have the YouTube app installed on your mobile device (Android version 18.43 or newer; iPhone version 18.43 or newer).
- On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election.
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- By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.
- From Q to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion.
- In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets.
- In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform.
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In November 2016, YouTube released YouTube VR, a dedicated version with an interface for VR devices, for Google’s Daydream mobile VR platform on Android. On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024, the platform officially extended the length of shorts to 3 minutes.
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On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial.
The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor. In April 2024, YouTube announced it would be “strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps”. Users of ad blockers may be given a pop-up warning saying “Video player will be blocked after 3 videos”. In October, YouTube announced that they would be rolling justbit casino out customizable user handles in addition to channel names, which would also become channel URLs. Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform.
YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service. It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.
The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.citation needed When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. The system, which was initially called “Video Identification” and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice.
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Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with “restricted mode”. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games.
- The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue.
- The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.
- You need to complete your task by the time and date shown.
- Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not.
- You can edit your text at any time before the deadline.
- The learning platform contains a wealth of materials relating to numerous HELBLING titles.
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YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.
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In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.
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In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not.
Reichweitenstärkste YouTube-Kanäle
Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website. YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. The site exited beta in December 2005, by which time the site was receiving 8 million views a day. The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site.